LogoSPOTLIGHT
Film My Crew
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Plumber in work boots stepping out of a white service van at dawn on a residential street
Close macro shot of a technician brazing copper pipe with an orange torch flame in a mechanical room
Aerial drone view pulling back from a newly completed asphalt shingle roof on a suburban home
Homeowner smiling and looking at a freshly renovated kitchen with new countertops and cabinets
HVAC technician installing a new unit on a rooftop in afternoon sunlight
DAWN CALL · HOUSTON TX

Spotlight Production

Your crew does legendary work. Nobody sees it.

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01 / The Problem

Stock photos are killing
your brand.

Generic stock photo of a smiling man in a hard hat on a white background — looks fake and corporate
Stock Photo Ad

CTR

0.4%

Cost/Lead

$247

Comments

3

Real job site footage of a plumber working under a sink with genuine tools and authentic lighting
Spotlight Footage

CTR

4.8%

Cost/Lead

$41

Comments

214

Same trade. Same market. Different camera.

02 / The Insight

Your best closer is a 60-second video.

Homeowners don't read brochures. They watch the guy who shows up on time, explains the problem clearly, and leaves the job cleaner than he found it. That's your crew, every day. We just make sure the right 60 seconds reach the right homeowner before your competitor does.

03 / Proof

The calendar doesn't lie.

Three trades. Three markets. One production crew on-site. Here's what happened to the phones.

Aerial drone view of a newly completed dark shingle roof on a two-story home in Dallas
ROOFING

Summit Roofing — Dallas, TX

312% more inbound calls in 90 days

Before

Leads/mo18/mo
Cost/lead$189
Reach4.2K

After

Leads/mo74/mo
Cost/lead$38
Reach61K

"I used to wonder if marketing worked. Now I wonder how to handle the volume."

Marcus Webb, Owner
Plumber brazing copper pipe with a blue torch flame in a residential utility room
PLUMBING

ClearFlow Plumbing — Phoenix, AZ

$2.1M in tracked video-attributed revenue

Before

Leads/mo31/mo
Cost/lead$142
Reach7.1K

After

Leads/mo118/mo
Cost/lead$29
Reach94K

"The video of my tech explaining a water heater replacement got more calls than any Google ad I've ever run."

Diana Reyes, CEO
HVAC technician installing a large commercial unit on a rooftop with the Atlanta skyline in background
HVAC

ArcticAir HVAC — Atlanta, GA

Fully booked 6 weeks out by month 3

Before

Leads/mo22/mo
Cost/lead$201
Reach5.8K

After

Leads/mo89/mo
Cost/lead$44
Reach78K

"Spotlight filmed one install. We cut it three ways — Facebook, YouTube pre-roll, Google display. Every cut printed money."

Jamal Carter, Operations Director

$6.4M

Video-attributed revenue tracked

83%

Average cost-per-lead reduction

48

Production days in the field (2025)

04 / Trades We Film

We've been on every job site.

Trade-specific production. We know the difference between a compression fitting and a flare — and our scripts sound like it.

Plumber working under a kitchen sink with copper pipes and professional tools visible

Plumbing

Pipe work, water heaters, repiping, drain clearing

4.2× avg CTR lift
HVAC technician installing a rooftop unit with clear blue sky in background

HVAC

Installs, maintenance, duct work, commercial units

61% lower cost-per-lead
Roofer installing dark shingles on a steep residential roof on a sunny day

Roofing

Shingle, metal, flat, storm damage, gutters

312% more inbound calls
Electrician working on a residential electrical panel with organized wiring

Electrical

Panel upgrades, EV chargers, whole-home rewiring

5.1× organic reach
Newly renovated kitchen with white cabinets, marble countertops, and warm pendant lighting

Remodeling

Kitchen, bath, additions, full gut renovations

88% lead quality score

Your trade here.

Film My Crew
Final Frame

Let us film what
you've already built.

Tell us your trade and budget. We'll text you a sample reel made for your specific industry within 24 hours. No email, no pitch deck — proof first.

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